PineMelon

PineMelon is Denver's premier local-first grocery delivery service. This online supermarket offers free same-day delivery of better-for-you foods, with a strong emphasis on locally sourced and organic products. PineMelon’s mission is to connect Denver residents with high-quality, sustainable groceries while supporting local farmers and producers.

For this campaign, I developed a series of Meta ads designed to drive direct response. These included both static images and animated GIFs, tailored to engage audiences and highlight PineMelon’s unique value propositions. Each ad was crafted in multiple sizes to ensure compatibility across Facebook and Instagram placements, adhering strictly to platform safe zones and best practices for optimal performance.

The creative approach emphasized fresh, vibrant visuals that showcased PineMelon’s locally sourced offerings, paired with clear and compelling messaging. These ads effectively communicated convenience, quality, and the benefits of choosing local.