BTS: Adventure Awaits

Insight: Millennials & Gen Z use mobile banking 5x more than their parents. [Source]
What If: We position FirstBank as the ultimate on-the-go solution for tech-savvy generations.

Storyboard:

Action Shots: I even got to take home a few pieces from the wardrobe!

& That’s a Wrap!

After two 11-hour days on set and hiking up mountains, it was time to celebrate! Here’s a photo with just a small portion of the amazing crew.