BTS: Bank Like Penny

Insight: 31% of consumers had issues with their bank’s digital checking services. [Source]
What If: We position FirstBank checking as being so easy to use, a dog could do it.

Storyboard: Before heading into production, we changed the dog’s name from “Max” to “Penny” — a playful nod to money.

Action Shots: The real star of the show was Tater, an English Bulldog with a big personality! These shots were taken with my Nikon camera.