Limelight Hotels is a luxury chain of hotels that draw vacationers in with the beautiful surrounding landscapes. Their locations in Aspen, Boulder, Denver, and Snowmass, CO, is centered around skiing the Rockies in the winter, and hiking in the summers. They also have a location in Ketchum (Sun Valley), Idaho.
I was responsible for creating social statics, display banners, and GIFs for each season. Throughout my work, you’ll see the evolution from the sun logo to a sleek double-lined logo, part of the brand's 2023 rebrand coinciding with the opening of their new Denver property.
Spring
The spring ads for Limelight Hotels capture the refreshing energy of the season, showcasing guests enjoying the outdoors as nature comes alive. With messaging that encourages rejuvenation and exploration, these ads invite travelers to embrace spring’s renewal at Limelight’s stunning mountain locations.
Summer
These summer ads for Limelight Hotels celebrate the warmth and adventure of the season. With vibrant images of biking, picnicking, and outdoor exploration, the ads invite guests to embrace the sunny days at Limelight’s scenic locations. The tagline, "Here comes the sun," encourages viewers to kick off their summer adventures and book their stay at Limelight.
Fall
These fall ads for Limelight Hotels highlight the vibrant autumn experiences across Aspen, Snowmass, and Sun Valley. Each ad invites guests to reconnect with nature, capturing the beauty of fall colors and the crisp, rejuvenating atmosphere. With exclusive savings for locals, the ads encourage nearby adventurers to embrace the season's allure at Limelight's scenic locations.
Winter
Designed for thrill-seekers visiting Colorado’s luxury ski resorts, these winter ads use a playful approach to invite consumers to dive into the excitement first—discovering more about Limelight Hotels along the way.
