Nature's Logic offers dog and cat food that provides complete nutrition with all natural, high-protein ingredients and no synthetic vitamins. As a dog owner and cat Auntie, I love the playful nature of this brand.

This was one of my favorite clients at Booyah to work with! I mean, who doesn’t love scrolling through pages of iStock imagery of adorable furry friends? I created several concepts that covered dogs, cats, and the general brand.

Food to drool over.

These videos were derived from static concepts, and resized to 4:5, 1:1, and 9:16 to support all platforms.

The way nature intended.

These carousels performed well because they tell an engaging story with a strong CTA. This resulted in 73,664 landing page views. Even with the same concept, dog-focused ads drove 36% more clicks than cats.

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