Western Union is one of our biggest clients at Booyah. WU provides customers with an easy way of transferring money, whether that’s in the States or internationally. I discovered in Pathmatics (ad data tool) that one of my ads had 1.5 million impressions with a $12K spend! My role with this client was creating Snapchat, UAC, social statics, HTML5s, and video ads. This client had particularly strict guidelines to follow (50+ pages), but I was successful in implementing those while also bringing unique ideas to the table.
Video & Storyboard
Once the storyboard was approved, I brought it to life with a 15-second YouTube spot. This video then evolved into statics, GIFs, and UAC ads, produced in both English and Spanish to maximize reach and engagement.
Social Statics
Focused on boosting app downloads and highlighting the $0 transfer fee, each ad conveys a strong brand presence with clear, concise messaging and captivating visuals.
Carousels
Designed for both Stories and Reels, each slide captures the story of connection and convenience that sets Western Union apart from its competitors.
