FirstBank delivers comprehensive banking solutions for businesses and individuals, including loans, mortgages, and checking accounts, with services tailored to diverse financial needs. Like any financial client, they uphold strict brand guidelines and compliance regulations, which require careful attention in all creative work.
Responsible for creating a wide range of digital and broadcast assets, including CTV commercials, landing pages, in-arena LEDs, and paid social media ads across Meta, X, and YouTube. I also design display ads, PMax, and HTML5’s. I collaborate with a translator to produce Spanish-versions for all projects, maximizing reach and accessibility.
Videos: CTV
Aiming to expand Booyah’s creative capabilities, our team pitched a major high-budget CTV project to FirstBank — and it was a BIG win when they decided to select not just one, but two of our concepts! Working with the incredibly talented production team at Lumenati, I flew out to Denver to be on set during filming. The ads went live on TV, YouTube, and social on March 3rd, 2025.
Having in-person face time with the client was an incredible experience. The FirstBank team was so much fun to work with, and even though I wasn’t in front of the camera, I definitely felt like a movie star — thanks to the catered meals and top-of-the-line equipment. I was amazed by how many talented crew members it takes to bring a 30-second spot to life.
Social Assets
FirstBank has four tiers of services: General Checking, Business, Mortgage, and Bloom. Each of them have unique brand guidelines. All static ads are transformed into GIFs and resized Stories, Reels, display and PMAX.
Landing Pages
As the finishing touch to a General Checking campaign refresh, I developed an interactive Adobe XD prototype for the landing page where all ads directed traffic. By combining striking photography with bold icons, the design showcased FirstBank’s unique checking account options and highlighted why it’s the top choice for customers. View the desktop PDF here, and mobile PDF here.
Phoenix Suns
As a partner of the NBA team, the Phoenix Suns, I have the opportunity each year to create a dynamic mix of ads, game flows, and animated pavilion LEDs for in-arena experiences. For the 2024-25 season, you can view the in-game business concept here and the pre-game Bloom banking concept here.
