FirstBank delivers comprehensive banking solutions for businesses and individuals, including loans, mortgages, and checking accounts, with services tailored to diverse financial needs. Like any financial client, they uphold strict brand guidelines and compliance regulations, which require careful attention in all creative work.
Responsible for creating a wide range of digital and broadcast assets, including CTV commercials, landing pages, in-arena LEDs, and paid social media ads across Meta, X, and YouTube. I also design display ads, PMax, and HTML5’s. I collaborate with a translator to produce Spanish-versions for all projects, maximizing reach and accessibility.
Videos: YouTube & CTV
Stay tuned in early 2025 for a huge 30 second video shoot!
Social Assets
FirstBank has four tiers of services: General Checking, Business, Mortgage, and Bloom. Each of them have unique brand guidelines. All static ads are transformed into GIFs and resized Stories, Reels, display and PMAX.
Landing Pages
As the finishing touch to a General Checking campaign refresh, I developed an interactive Adobe XD prototype for the landing page where all ads directed traffic. By combining striking photography with bold icons, the design showcased FirstBank’s unique checking account options and highlighted why it’s the top choice for customers. View the desktop PDF here, and mobile PDF here.
Phoenix Suns
As a partner of the NBA team, the Phoenix Suns, I have the opportunity each year to create a dynamic mix of ads, game flows, and animated pavilion LEDs for in-arena experiences. For the 2024-25 season, you can view the in-game business concept here and the pre-game Bloom banking concept here.
